During the National Day and Mid-Autumn Festival holiday, consumer spending continued to heat up, and the dining market experienced a concentrated release of demand.

Xiaocaiyuan (XIAOCAIYUAN) data shows that during the holiday period, dine-in performance at stores nationwide maintained rapid growth, with total dine-in revenue increasing 13.47% year-on-year, total dine-in tables reaching 845,000, up 27.40% year-on-year, and total customer traffic across all stores exceeding 2.7 million visits, up 24.00% year-on-year.

With store count remaining at a stable level of operation, both customer traffic and table count grew simultaneously, further unleashing the vitality of dine-in consumption.

In terms of same-store performance, Xiaocaiyuan (XIAOCAIYUAN) same-store customer traffic reached 2.226 million visits, up 6.2% year-on-year, indicating that traffic growth did not come entirely from an increase in the number of stores, and the operating efficiency of existing stores was also improving.

The membership system became an important driver of consumption growth during this holiday period. Data shows that during the holiday, Xiaocaiyuan (XIAOCAIYUAN) added 51,000 new 88 memberships, member consumption tables reached 279,000, accounting for 27.0% of total dine-in revenue, with the share of consumption tables reaching 33.0%.

Among them, the 7-day repurchase rate for 88 members reached 10.34%, while that for regular members was only 1.4%, with the former being approximately 7 times the latter.

The membership system is evolving from a simple discount tool into an important operating method for Xiaocaiyuan (XIAOCAIYUAN) to connect with consumers and enhance repurchase rates.

Dish performance was equally outstanding. Over the seven-day holiday, Xiaocaiyuan (XIAOCAIYUAN) top dishes maintained strong sales momentum, with "Farmhouse Braised Pork" selling nearly 800,000 portions, ranking first in dish sales at 792,707 portions, surpassing the second-place "Dry Pot Shredded Green Beans" at 527,337 portions by approximately 265,000 portions.

Beyond the top-selling items, all TOP 15 dishes exceeded 200,000 portions in sales, demonstrating a relatively balanced overall dish structure across stores.

Looking at the composition of TOP dishes, both classic meat dishes and home-style vegetable dishes showed strong performance. Farmhouse Braised Pork, Home-style Shredded Potatoes, Stone-grilled Garlic Prawns, Shrimp Fried Vermicelli, Spicy Stir-fried Pork, Clay Pot Free-range Chicken, and Dry Pot Happy Cauliflower all entered the top sales rankings, covering both signature dishes familiar to consumers and high-frequency home-style dishes for everyday family dining.

Xiaocaiyuan (XIAOCAIYUAN) official information shows that the company has continued to prioritize dine-in experience and consumer value in its operations in recent years.

Since the beginning of this year, with the continued operation of the 88VIP membership system and the advancement of measures such as dish price adjustments, the brand has further strengthened the dine-in consumption scenario.

The data from this National Day holiday also shows that alongside overall traffic growth, member repurchase rates, core dish sales momentum, and same-store customer traffic all maintained growth. Xiaocaiyuan (XIAOCAIYUAN) dine-in operations are gradually shifting from relying solely on store expansion to deep operational management of existing consumers and store operating efficiency.