During the 2026 National Day holiday, extended vacation arrangements drove a continuous influx of cross-provincial visitors into Heilongjiang.

A National Day holiday tourism consumption recap released by TONGCHENGTRAVEL (TONGCHENGTRAVEL) shows that cultural and tourism market heat across Heilongjiang Province continued to climb, with Yichun scenic area booking popularity rising nearly 50% year on year, making it one of the most eye-catching destinations on the northern autumn foliage map.

Data from the TONGCHENGTRAVEL (TONGCHENGTRAVEL) platform shows that Heilongjiang's long-haul autumn foliage market performed especially strongly, with booking popularity for popular scenic areas across the province rising nearly 40% year on year. Harbin ranked among the country's popular long-haul travel destinations, while booking popularity for scenic areas such as Yichun rose nearly 50% year on year.

European-style urban landscapes combined with colorful mountain autumn scenery proved widely popular among tourists. Attractions such as Central Street and Sun Island drew large numbers of family and young visitors, and local hotel and homestay bookings were extremely brisk.

Autumn foliage destinations such as Yichun and the Greater Khingan Range saw rising popularity. Many tourists avoided crowded downtown areas and headed to smaller cities for a relaxed vacation, with county-level self-driving tours and forest autumn foliage viewing becoming mainstream ways to travel.

Data from the TONGCHENGTRAVEL (TONGCHENGTRAVEL) platform shows that accommodation traffic heat in cities such as Harbin ranked among the highest. Many tourists used Harbin as a hub to launch multi-city串联 tours, heading north to forest regions and border areas for in-depth exploration. The average length of stay for tourists lengthened, driving simultaneous growth in supporting consumption such as car rentals and self-driving tours and specialty dining.

Yichun is a key stop on this "heading north" route. Departing from Harbin and traveling north into the forest region, the colorful mountain scenery and forest autumn views have turned Yichun from a "pass-through place" into a "destination."

City Sightseeing, Forest Autumn Foliage, and Border Leisure All Blooming

During the National Day holiday, the scenic areas with higher travel heat in Heilongjiang Province mainly included: Jinshan Deer Park, Longshan Zoo and Botanical Garden, Volga Manor, Harbin Polarland·Polar Hall, and Northeast Tiger Forest Park.

City sightseeing, forest autumn foliage viewing, and border leisure all flourished, and various parts of the province also launched various festival and intangible cultural heritage performance activities to enrich tourists' holiday experiences.

Data from the TONGCHENGTRAVEL (TONGCHENGTRAVEL) platform shows that during the holiday, accommodation booking popularity across Heilongjiang Province achieved double-digit growth compared with the same period last year, with the increase ranking among the top long-haul tourism destinations in China. Accommodation bookings in autumn foliage destinations such as Yichun also rose accordingly.

AI Helps Make Yichun Autumn Foliage Travel More "Smart"

Smart travel services are being widely integrated into the entire tourist travel process. Demand for AI itinerary planning and scenic area AI commentary saw rapid growth, and many tourists used smart tools to plan forest autumn foliage loops and border self-driving routes.

Visits to smart companion commentary at major popular scenic areas increased significantly, providing convenient digital touring support for tourists visiting urban blocks and forest and mountain scenic areas.

For Yichun, the combination of AI planning and forest autumn foliage viewing is enabling more young tourists to "go at a moment's notice."

From Harbin to Yichun, from the city to the forest, this National Day, Heilongjiang's autumn colors were seen by more people. Behind Yichun's nearly 50% growth is a forest capital being rediscovered.

Northern autumn foliage viewing, next stop, Yichun~