The "Northeast Super" finals wrapped up in Dalian, and the spectacular scenes of the eight-city joint performance flooded screens across the internet. Beyond the exciting matches, one signal behind this mass celebration deserves even more attention—Northeast agricultural products are welcoming a fresh chance to break out collectively.

On the evening of October 5, at Dalian Suoyuwan Football Stadium, 60,000 fans witnessed this special final on site. In the 15 minutes before kickoff, cultural performances from eight cities took the stage in turn: the winter fishing chants of Xingkai Lake, the grassland pastoral songs of Horqin, the Arirang of Yanbian, the coastal tide sounds of Dalian... A football match turned into a grand cultural celebration of the three Northeast provinces and one autonomous region. If eight cities can put on one show together, can the good things of the Northeast also come together for a "full banquet"?

What the eight-city joint performance reveals: each grows strong on its own, and together they break out

Why did this performance move people? Not because the programs were especially refined, but because it hit a simple emotional point—Northeasterners instinctively recognize "their own people." Dalian team coach Wang Suolong and Changchun team coach Jia Wenpeng were opponents on the field but embraced tightly off it, because both are childhood friends from Dongbei Road Primary School. This feeling of "competition is competition, but fundamentally we are one family" is the most vivid footnote to "Integrated Northeast." The underlying logic of the eight-city joint performance can be summed up in eight words: each grows strong on its own, and together they break out. Each city brings its best, and together they form a grand show. A single program on its own may just be a local specialty; eight programs together represent the spirit of the entire Northeast. This logic holds true for agriculture as well.

The "all-star lineup" of Northeast agriculture

Looking closely, behind the eight cities' performances are all calling cards for agricultural products. Heilongjiang's "Xingkai Lake Winter Fishing Song" points to cold-water fish delicacies such as whitefish and lake shrimp; Jilin's "Ice and Snow Warm the World" hides the growth code of Northeast rice and cold-region berries; Inner Mongolia's "Tongliao Direction" speaks of Horqin grassland beef, mutton, and dairy products; Yanbian's "Dancing Arirang" carries the distinct flavors of rice, ginseng, and kimchi. Liaoning also has a solid foundation. On September 23 this year, at the Liaoning main venue of the ninth Chinese Farmers' Harvest Festival held in Panjin, the 2026 Liaoning agricultural regional public brand value list was officially released: Panjin rice brand value 64.922 billion yuan, Panjin river crab 49.470 billion yuan, ranking top two in the province; Donggang strawberry 42.1 billion yuan, Dalian big cherry 28.998 billion yuan, Dalian sea cucumber 20.704 billion yuan, Huanren mountain ginseng 11.284 billion yuan—six brands form a ten-billion-yuan matrix, and the total value of 33 participating regional public brands across the province reached 330.472 billion yuan. The black soil has grain, the grasslands have meat, the coast has seafood, and the mountains have goods. The agricultural map of the Northeast is itself a "Northeast full banquet." The good things of the Northeast go far beyond these. Consumers are familiar with well-known regional brands such as Panjin rice, Dalian sea cucumber, and Donggang strawberry, but they have not yet formed a clear understanding of the overall concept of "Northeast good products." There are many good things; what is missing is a collective calling card.

Liaoning can serve as the hub for "Integrated Northeast"

"Integrated Northeast" is not a slogan; it needs practical levers. Liaoning can play a hub role in this. This is not because Liaoning is the "strongest," but because Liaoning's location and industrial foundation have unique advantages—it is the Northeast's sea outlet and an important channel for Northeast agricultural products to move south and overseas. Look at a set of data: Dalian currently has 527 agricultural product processing enterprises above designated size, with annual operating revenue of about 80 billion yuan, and 196 leading agricultural industrialization enterprises drive 340,000 farming households to share in industrial benefits. The total output value of the province's white-feathered broiler industry chain reaches 133.442 billion yuan, with an annual slaughter volume of 1.982 billion birds, accounting for about one quarter of the national total. Behind these figures are solid foundations in three aspects: processing capacity is solid. The grain, meat, and aquatic products of the Northeast cannot become high-value-added goods from raw materials without processing. Liaoning's agricultural product processing volume is large and its chain is complete, giving it the industrial foundation for "integration." Port channels are convenient. Dalian Port and Yingkou Port are the main channels for Northeast agricultural products to go overseas and move south. Cold chain, warehousing, logistics, and other infrastructure are relatively complete, determining whether "Northeast good products" can be efficiently delivered to consumers nationwide. The brand foundation is relatively good. With 33 regional public brands and a total value exceeding 330 billion yuan, Liaoning's agricultural brand building has not started from zero; it has entered a new stage of "how to organize and push out as a group." Liaoning has foundations and advantages in processing, circulation, and brand operations, and can play a hub role in the "Integrated Northeast" framework, working in coordination with brother provinces and regions for common development.

From "Northeast Super" to "Northeast good products," the future is promising

The inspiration that "Northeast Super" brings to agriculture is not simply riding a trend, but learning from its methodology. First, from going it alone to coordinated efforts. Northeast agricultural products have excellent quality, but their brands are relatively scattered. If a collective image of "Northeast good products" can be formed, first letting consumers build an overall awareness that "the Northeast produces good things," and then having regional brands claim subdivided categories, the efficiency of brand building will be higher. Second, from selling products to selling terroir. Why did the eight-city joint performance move people? Because what it showed was not just programs, but also the lifestyle and spiritual temperament of Northeasterners. The same is true for agricultural products: consumers are not just buying a bag of rice or a crab, but also the unique terroir stories of black soil, cold-region climate, and coastal environments. "Integrated Northeast" itself is the biggest terroir IP. Third, from fighting separately to division of labor and collaboration. Each place should leverage its resource endowments, extend its strengths, and then piece them together—not one leading the others, but each showing its strengths and achieving mutual benefit and win-win results. "Northeast Super" has gone viral, and what has gone viral is not just football, but also the fact that Northeasterners have found a way to appear collectively again. From integrated events to integrated culture, and then to integrated agriculture, this path has already been clearly laid out before us. If eight cities can put on one show, the good things of eight cities can certainly also make one banquet. The collective breakout of Northeast agricultural products is worth looking forward to. And Liaoning fully has the foundation and conditions to play a greater role in it.