To thoroughly implement the spirit of the 13th Zhangjiakou Municipal Party Congress and steadily advance efforts to improve the quality and effectiveness of women's employment while expanding employment and entrepreneurship channels for rural women, the Heishan Township Women's Federation recently adopted an innovative approach by deeply integrating "Hebei Fusao" women's home economics outreach with mass cultural and sports activities.

Drawing on popular formats such as square dancing and Yangko performances, the federation launched a themed campaign bringing women's home economics into rural villages. The event site was lively and bustling, with two eye-catching banners displayed: "Heishan Township Launches Women's Home Economics Outreach Campaign" and "Yibaijia Home Economics Crafts Excellence, Professional and Reliable Benefits All."

Performing teams danced energetically to cheerful rhythms, displaying high spirits and vitality. While enriching the cultural life of the community, the event cleverly incorporated information on home economics services, skills training, and women's employment, allowing residents to learn about supportive policies for women's home economics, job advantages, and employment pathways in a relaxed and enjoyable atmosphere.

Previous policy outreach was mostly conducted through meetings and forums. This event broke away from traditional publicity models by using cultural and sports performances as a vehicle — down-to-earth, engaging, and heartwarming — effectively breaking down barriers to policy communication and allowing the "Hebei Fusao" women's home economics brand to truly reach villages and resonate with the public.

At the same time, the campaign actively guided women in the area to take the initiative in learning home economics skills and shifting their employment mindset, encouraging them to achieve nearby employment and increase their income through home economics services. Next, the Heishan Township Women's Federation will continue to focus on the urgent difficulties and concerns of women, further deepen the building of the women's home economics brand, and regularly carry out policy presentations, skills popularization, and employment assistance activities, continuously stimulating the power of women and supporting the comprehensive revitalization of rural areas.