Constellation Slots SpikedAde into Beer Division for Distribution
Dow Jones
Yesterday
Constellation Brands plans to integrate SpikedAde into its Beer Division and align distribution with its Gold Network distributor partners, the company says. The move places a spirit-based vodka RTD alongside Constellation's beer portfolio, which includes Corona and Modelo. Constellation will assume production oversight, marketing, and distribution of the brand. SpikedAde founder Jason Cohen and his team built the brand through expanding distribution and rapid account growth. Constellation says its go-to-market capabilities will help SpikedAde expand its reach across the U.S.
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