Southwest Launches ChatGPT Plugin Amid AI Travel Booking Push
Dow Jones
Yesterday
1226 ET - Southwest Airlines is launching a plugin in ChatGPT to allow users to discover and shop for flights from the carrier in OpenAI's chatbot. The plugin is designed to make Southwest flights pop up earlier when customers are booking travel through ChatGPT. The move comes as online travel agencies are trying to integrate more AI to adapt to consumers' increasing use of chatbots when booking trips. Southwest has been working with OpenAI and Amazon Web Services to keep up with AI demands from customers. "Customers are evolving how they plan their travel, and Southwest is helping to shape what comes next," says Sabrina Callahan, Southwest's chief digital and marketing officer.
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