It's looking like a good day for artificial-intelligence stocks, which often means Apple -- something of an anti-AI play -- gets left behind. But there's a more concerning reason for the tech giant's 1.8% fall ahead of the open.

A lot is riding on Apple's biggest iPhone launch in years after the company unveiled the iPhone 18 Pro, a Pro Max version and a new foldable phone. The stock has climbed around 8% in the month since the products were unveiled.

However, Apple has told suppliers to cut production of components for iPhone 18 Pro and Pro Max models due to soft consumer demand, Nikkei Asia reported Friday. Suppliers are blaming the company's price hikes amid surging memory chip costs.

The new product lineup was notable for its lack of a more affordable iPhone, which it delayed until next year.

Apple did not immediately respond to a request for comment Friday.

The shares fell 1.9% ahead of the open and are up 25% in 2026.